SEO: Content is a Real Estate Game

Posted on August 14, 2014 · Posted in Marketing

Think of your e-commerce website as prime real estate. You would not want to waste one inch of property located in central Manhattan or Los Angeles. The value of lands demands you think carefully about its development in order to maximize your investment. You want to follow the same approach in developing your online store.

Let’s work through a simple example, using Network Solutions e-commerce options that include the following tabs:

  • General – write a short description up to 255 characters for each product; also write a long description of unlimited length with a full range of options for colors, size and font of copy, and page justification.
  • SEO – include both long and short tail search terms to attract prospective buyers on the internet; also space for up to a 500 word description of your product.
  • Gallery – input an image description accessible by hovering a mouse over the image on website; also space for alternate text for search engines.
  • Category – write a short description up to 255 for each category of product; also write a long description of unlimited length with a full range of options for colors, size and font of copy, and page justification; input meta keywords with up to 288 character description of each category.

Network Solutions is just one example of the many e-commerce platforms that support quality websites. No matter what option you choose for your online store, there is plenty of space to cover all the bases:

  • Describe your product
  • Explain its unique features
  • Promote specials
  • Provide easy access to an order/purchase process
  • Use high resolution images to sell the product

It might seem there is duplication of content but you need to fill the website real state with variations of the same theme: here is my product, reasons you should buy it, and a way to buy now. Avoid common mistakes such as:

  • Using only 100 characters when there is space available for 255
  • Ignoring Category pages which can help organize your products
  • Limiting meta descriptions to just a few tag words
  • Using boring, repetitious content

You want lots of high quality content, written in various ways, targeted at the right audience with meaningful keywords. Most importantly, however, you want to use the content to cover every square inch of your website property.

Come visit us at MyBusinessAssistant or call us at 800.993.9622if you are interested in enhancing the content creation for your website! Let us be your Website Assistant.